Every successful business owner knows they're in the people business.
There are both INTERNAL CUSTOMERS (team members) and EXTERNAL CUSTOMERS (buyers).
Another way to look at the people in a business is by grouping them into SALES and OPERATIONS.
Which group drives business profits? The answer is both! Business owners need the right people to best serve and attract customers.
When choosing a franchise, consider which group of people you enjoy working with daily. What ROLE do you want in your business?
SALES/business development deals with EXTERNAL CUSTOMERS:
If meeting new people and community involvement excites you, choose a franchise focused on direct customer engagement.
OPERATIONS management deals with INTERNAL CUSTOMERS:
If supporting and managing your team, overseeing processes, and hitting KPIs is your strength, opt for a franchise where you can leverage your business management skills.
Many franchises let owners decide their role and hire for the other skill set, allowing you to LOVE WHAT YOU DO and contribute to the bottom line.