Being from and living in Georgia, I don’t have any connection whatsoever to Kansas City or San Francisco. Actually, I didn’t pay any attention to the Super Bowl - until the day before.

That’s when I ate brunch with my 86-year-old spinster cousin. She told me why she wanted the Chiefs and shared details of some of the key players’ families. Then my husband explained how @Taylor Swift couldn’t perform at it since she and PepsiCo are in a relationship. The Coca-Cola Company is a Super Bowl sponsor. Between the two family members, I got convinced to join the millions tuning in .

Let's break down this financial bonanza :

Ticket Treasures: The millions it rakes in from ticket sales doesn’t even count the luxury boxes that go for the price of a small island .

Ad Blitz: A 30-second commercial might cost more than your house, but it's an advertising touchdown.

Merch Madness: Fans go ballistic over team gear. The shopping spree pumps billions into the @NFL's pockets.

Here's the real kicker: The Super Bowl boosts the value of EVERY National Football League (NFL) franchise.

For your own corner of the wealth-creating sports empire 🌐, you may want to consider owning your own youth sports, fitness studio, medical spa, or wellness center franchise eager to come to your market.